From overdosing on coffee to practicing a vegan keto diet, Max Rivest could tell you a thing or two about breaking bad habits. Tune in to this week’s episode to understand how his unhealthy relationship with coffee caused serious health issues that led him to trade in coffee beans for coffee tea leaves. Find out how he founded Wize Coffee Leaf drinks by utilizing a simple ingredient to solve a personal, social, and economic problem.  



  • The adventures, journey, and hustle behind creating Wize Coffee Leaf.
  • The consequences of overdosing on caffeine 
  • Understanding the business from the creation process, to retail, to wholesale 
  • Controversies and misconceptions around the addiction to coffee 
  • Discussing the effects of dopamine depletion and decision making 
  • How you can break a habit and what it looks like to overcome it 


For full show notes, references, further reflections on this episode head to our website at


Why ride a rollercoaster when you can float on a cloud? Recalibrate your caffeine addiction with Wize's refreshing and delicious iced tea with only 1g of sugar and 10 calories. Wize up and get 10% off at


Connect with Max Rivest & WIZE Coffee Leaf

@wizeceo on Instagram

@drinkwize on Instagram 

Wize Coffee Leaf on Amazon 


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